Get the Ultimate Guide to Social Media for Law Enforcement Agencies
About the Guide
When it comes to social media, law enforcement agencies are no longer skeptics. In 2012, the IACP reported that some 93% of US law enforcement agencies surveyed are currently using at least one social media channel to support policing initiatives, namely criminal investigations. While social media can be leveraged to help prosecute criminals, it also represents an unprecedented means for agencies to directly communicate with and engage citizens who want to support law enforcement initiatives. While agencies recognize the potential of social media, many are grappling with how to leverage new social channels to support community policing initiatives.
This paper offers law enforcement organizations guidance to help make the most out of social media outreach efforts and addresses core topics of building and executing a social media outreach program including:
- Setting goals for social media outreach/engagement
- Choosing an engagement strategy
- Launching social media profiles and driving engagement
- Tools to boost/support citizen engagement