This is a bit of a follow up to a post I did last week about the type of citizens you can expect to connect to if your department is on Twitter. Well, this week, Mashable released a Facebook infographic along roughly the same lines (pictured at right).
One of the things I found interesting was that African Americans, Asians, and Latinos are more likely to use Facebook than Caucasians. And this follows on the heels of a Morpace Omnibus study that found,
Non-Caucasian consumers tend to be more active users of Facebook, and will more likely join retailer fan pages. One-half (50 percent) of Hispanics, 46 percent of Asians, and 44 percent of African Americans consider Facebook to be a useful tool for researching new products. Only 31 percent of Caucasians agreed.
Although the study found that non-Caucasians were more likely to “fan” retailers’ pages, I think the same probably holds true for law enforcement pages. My reason being that people who “fan” retail pages are more likely to fan other organizations like charities and government agencies.
Lastly, Take a look at the top 10 Facebook cities at the bottom of the graphic. If your department is in or around one of these cities, it might be time to amp up your Facebook presence. Just a thought.